About Timberline Optics
We started Timberline Optics with a simple belief: the right pair of binoculars can change the way you experience the outdoors. But finding great optics in a crowded market—especially online—can be confusing. We built Timberline to make it easy. We source directly from trusted wholesale suppliers, rigorously compare what's on the market, and bring you the standouts that deliver real performance for the price.
Our story
Timberline began on the trail, not in a factory. After too many trips spent sifting through look-alike listings and inconsistent specs, we set out to do one thing well: curate the best outdoor optics from existing manufacturers and wholesalers. No house brand. No re-badging. Just careful selection, clear information, and gear we'd take into the field ourselves.
What we actually do
- Curate, don't manufacture: We purchase from vetted wholesale suppliers, including established OEMs and specialist makers. We don't run our own production line. This means we can pass along our cost savings directly to you.
- Verify and compare: We evaluate multiple suppliers for the same product category and shortlist models that punch above their weight.
- Field test: We test samples outdoors—at dawn, in glare, in cold and wet—before anything earns a place on our site.
- Support and service: We stand behind every item we sell with straightforward returns and store-backed warranty support.
About our suppliers
China is the world's hub for value-driven optics. The same factories that supply well-known brands also produce excellent binoculars, spotting scopes, and rangefinders under their own lines. The difference is selection and consistency. By building direct relationships with reliable wholesalers and insisting on clear documentation, we're able to surface the best versions—and pass the value on to you.
How we choose products
- Optical performance: Sharpness and contrast, low chromatic aberration, effective coatings, and usable edge clarity.
- Ergonomics: Comfortable eye relief, smooth focusing, secure grip, and stable balance with or without gloves.
- Build and weather protection: Solid chassis, reliable seals, fog resistance, and sensible accessories.
- Honest specs: We favor makers who share clear, verifiable specifications and consistent batch quality.
- Real-world value: We'd rather stock one great 8x42 than five average ones.
Quality and supplier standards
- Vetting: We work with wholesalers who can demonstrate consistent quality control and compliance with applicable standards.
- Pre-shipment checks: We conduct sample evaluations and spot checks so the product you receive matches what we tested.
- Continuous improvement: We share field feedback with suppliers and replace underperforming models quickly.
A worldwide view
- Global shipping: We deliver to customers around the world with tracked shipments and clear ETAs.
- Localized help: Contact our USA based customer support by email and get a answer to your questions within 24 hours.
- Easy support: Email and chat from people who actually test optics, not just read spec sheets.
Sustainability in practice
- Buy once, buy right: Careful curation and education reduce returns and waste.
- Smarter logistics: We consolidate shipments and use recyclable, minimal packaging where possible.
Our promises
- 30-day returns: If it's not right for your eyes or your trip, send it back in 30 days.
- Store-backed warranty: We support you beyond the manufacturer's policy with clear, fair resolution.
- Straight answers: Real-world photos, plain-language specs, and unfiltered buying advice.
Meet Timberline
We're hikers, birders, photographers, and night-sky watchers who love gear—but love the moments it unlocks even more. Our job is to sort the signal from the noise so you can head out confident you'll see more.